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M - PROFESSIONAL SCIENTIFIC AND TECHNICAL ACTIVITIES

CAEN Code 7320: Market research and public opinion polling

This class includes:

  • investigation into market potential, awareness, acceptance and familiarity of goods and services and buying habits of consumers for the purpose of sales promotion and development of new goods and services, including statistical analyses of the results
  • Investigation into the collective public opinion on political, economic, and social issues and statistical analysis thereof

Also used for in caselaw:

  • Undercover market research, to assess service level by visiting or calling business
  • Testing of website usability