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M - PROFESSIONAL SCIENTIFIC AND TECHNICAL ACTIVITIES

CAEN Code 7311: Advertising Agencies

Includes

This class includes providing a comprehensive range of advertising services (i.e., utilizing in-house resources or subcontracting), encompassing advice, creative input, production of advertising materials, and media buying. It entails: - Developing and executing advertising campaigns

  • creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
  • creating and placing of outdoor advertising, eg billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc
  • Advertising from the sky
  • distribution or delivery of advertising material or samples
  • creation of stands and other display structures and sites
  • conducting marketing campaigns and other advertising services aimed at attracting and retaining customers
    • promotion of products
    • Point-of-Sale Marketing
    • direct mail advertising
    • marketing consulting

This class excludes:

  • publishing of advertising material, see CAEN 5819
  • Production of Commercial Messages for Television and Film CAEN 5911
  • production of commercial messages for radio, see CAEN 5920
  • Market research (see) CAEN 7320
  • advertising photography, see CAEN 7420
  • organizers of conventions and trade shows, see CAEN 8230
  • mailing activities, see CAEN 8219