CAEN Code 7311: Advertising Agencies
Includes
This class includes providing a comprehensive range of advertising services (i.e., utilizing in-house resources or subcontracting), encompassing advice, creative input, production of advertising materials, and media buying. It entails: - Developing and executing advertising campaigns
- creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
- creating and placing of outdoor advertising, eg billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc
- Advertising from the sky
- distribution or delivery of advertising material or samples
- creation of stands and other display structures and sites
- conducting marketing campaigns and other advertising services aimed at attracting and retaining customers
- promotion of products
- Point-of-Sale Marketing
- direct mail advertising
- marketing consulting
This class excludes:
- publishing of advertising material, see CAEN 5819
- Production of Commercial Messages for Television and Film CAEN 5911
- production of commercial messages for radio, see CAEN 5920
- Market research (see) CAEN 7320
- advertising photography, see CAEN 7420
- organizers of conventions and trade shows, see CAEN 8230
- mailing activities, see CAEN 8219