CAEN Code 7311: Advertising agencies
Includes
This class includes the provision of a full range of advertising services (that is, through in-house capabilities or subcontracting), including advice, creative services, production of advertising materials, and media buying. It includes: - Creation and realization of advertising campaigns:
- Creating and placing ads in newspapers, magazines, on the radio, TV, the internet, and other media.
- creating and placing of outdoor advertising, eg billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc
- aerial advertising
- distribution or delivery of advertising material or samples
- creation of stands and other display structures and sites
- conducting marketing campaigns and other advertising services aimed at attracting and retaining customers
- Promotion of products
- point-of-sale marketing
- direct mail advertising
- marketing consulting
This class excludes:
- publishing of advertising material, see CAEN 5819
- production of commercial messages television and film, see CAEN 5911
- production of commercial messages for radio, see CAEN 5920
- Market research, see CAEN 7320
- advertising photography, see CAEN 7420
- convention and trade show organisers, see CAEN 8230
- mailing activities, see CAEN 8219