In this video, we're going to discuss a business opportunity for 2024. This is a business that you can start with no money, and it's a business that you can start from anywhere in the world. It's a business that I'm personally investing in, and it's a business that I think is going to be huge in 2024.
So, let's get into it.
The business opportunity that we're going to be discussing today is the idea of launching products with influencers or creators. This is a business model where you partner with influencers and handle the operational side of product launches.
This is something that I've been doing for the past few years, and it's something that I think is going to be huge in 2024. In this video, we're going to be breaking down exactly how you can get started with this business, and we're going to be talking about some of the things that you need to know before getting started.
Let's get into it.
Before we get into the video, I want to give a quick disclaimer. This is not a get-rich-quick scheme, and this is not something that you can do without putting in any work. This is something that you need to take seriously, and it's something that you need to put in the time and effort to make work.
I estimate that only about 1% of people who watch this video will actually take this seriously and pursue it as a real business opportunity. If you're one of those people, then great! You're in the right place. If not, then I would recommend watching another one of my videos.
With that being said, let's get into the video.
Before we get into the video, I want to quickly mention my venture fund, Roadrunner. Roadrunner invests in companies like the one we're going to be discussing today, so if you have an idea for a company or if you're already working on something similar, then feel free to reach out to me on social media or via email.
I'd love to hear more about what you're working on and potentially invest in your company.
With that being said, let's get into the video.
There have been a lot of successful influencer-launched products over the past few years. Some examples include Mr. Beast's Feastables, Logan Paul's Prime energy drink, Chamberlain Coffee, and Nelk's hard seltzer brand.
All of these products have done extremely well, and they've all made their creators millions of dollars. In this video, we're going to be breaking down exactly how you can start a similar business and potentially launch products with influencers or creators.
Let's get into it.
In this video, we're going to be breaking down exactly how you can start a business like this. We'll be dividing the video into four parts: branding as an expert, connecting with influencers, selecting a product type, and structuring your company.
Let's get into it.
The first step in starting a business like this is branding yourself as an expert. You need to show potential partners (influencers) that you know what you're doing and that you can help them grow their businesses.
Here are some tips for branding yourself as an expert:
- Clean up your social media presence: Make sure your social media profiles are professional and don't contain anything controversial or offensive.
- Create a personal website: Use your personal website as a way to showcase your expertise and professionalism. You can use it as a resume of sorts and include information about your past work experience and any relevant certifications or degrees.
- Write thoughtful blog articles: Use your personal website as a platform for writing thoughtful blog articles about topics related to your industry. This will help establish you as an expert in your field.
- Get relevant certifications: If there are any relevant certifications or degrees that you can obtain in your industry, then consider doing so. This will help establish you as an expert in your field.
If you don't already have a personal website set up, then I would recommend using Hostinger for hosting services. Hostinger is an affordable web hosting service that offers great customer support and easy-to-use tools for setting up your website.
They also offer domain registration services if you need help finding a domain name for your website.
If you'd like me to walk through the process of setting up a website with Hostinger in another video, then let me know in the comments below!
Once you have your personal website set up, then it's time to start creating content for it. Here are some ideas for what kind of content you should include on your personal website:
- Use it as a resume: Include information about your past work experience and any relevant certifications or degrees.
- Write thoughtful blog articles: Use your personal website as a platform for writing thoughtful blog articles about topics related to your industry.
- Get relevant certifications: If there are any relevant certifications or degrees that you can obtain in your industry, then consider doing so.
- Create case studies: If you've worked on any projects in the past that are relevant to what you want to do with influencers/creators (e.g., launching products), then create case studies about those projects and include them on your personal website.
Once you have some content on your personal website, then it's time to start connecting with influencers/creators who might be interested in partnering with you on product launches.
The best way to do this is by using professional platforms like Twitter or LinkedIn. These platforms are less crowded than other social media platforms like Instagram or TikTok, which means there's less competition for attention from influencers/creators.
The best way to connect with influencers/creators is by offering them value before asking for anything in return. Here are some tips for how to do this:
- Start by following them on social media: Follow them on platforms like Twitter or LinkedIn so that they start seeing your name pop up in their notifications.
- Engage with their content: Like their posts and leave thoughtful comments on them so that they start recognizing your name.
- Offer free work: If there's anything specific that they need help with (e.g., editing videos), then offer to do it for free so that they see the value that you can provide.
- Build rapport: Once they start recognizing your name from engaging with their content and offering free work, then start building rapport with them by sending them DMs or emails every once in a while just to check in and see how they're doing.
- Don't pitch right away: Don't pitch them on any business ideas right away; instead, focus on building rapport first before eventually bringing up the idea of partnering together on product launches.
If done correctly, this approach can lead to some amazing partnerships with influencers/creators who might be interested in working with someone like yourself who has experience launching products but doesn't necessarily have the audience themselves.
Jack Selby worked for Graham Stephan before launching his own podcast together
The next step is selecting what type of product(s) you want to launch with influencers/creators. Here are some things to consider when selecting products:
- Consider what type of audience the influencer/creator has: For example, if they have an audience of mostly young people who are interested in fitness/nutrition (like Logan Paul), then consider launching products related to those topics (like energy drinks).
- Consider what type of market fit consumer packaged goods (CPG) have: CPGs like drinks/snacks tend to do well because they have broad appeal across many different types of audiences.
- Consider what type of market potential there is for certain types of products: For example, hard seltzers were extremely popular over the past few years because they were seen as healthier alternatives compared to traditional alcoholic beverages like beer/wine/spirits.
Once you've selected what type of product(s) you want to launch with influencers/creators based on those criteria above (or others), then it's time to structure your company accordingly.
The next step is structuring your company accordingly based on what type of product(s) you want to launch with influencers/creators.
Here are some things to consider when structuring your company:
Equity split between yourself (the viewer/partner), influencer/creator partner(s), potential investors (if raising money):
40% - Influencer(s)/creator(s)
40% - Yourself (the viewer/partner)
20% - Potential investors (if raising money)
Influencer disinterest/cancellation affecting product success
Consumer packaged goods businesses tend to be cost-intensive
This is how I would go about starting this type of business if I were starting from scratch today. Obviously there are many different ways one could go about starting this type of business but I believe these steps will give anyone looking at starting this type of business an edge over others trying similar things out there today!
I hope this was helpful! Let me know if there are any other questions or topics related specifically around starting businesses like these!