Skip to main content
Growth Gear

How to Improve Your PageSpeed Score

β€” Alexandra Ardelean

How to Boost Your Website's PageSpeed for Better Performance

At Incorpo.ro, we understand the value of a fast-loading website. It not only improves user experience but also boosts search engine optimization (SEO). PageSpeed, a key metric, measures website loading time. Optimizing your PageSpeed score can lead to increased engagement, reduced bounce rates, and improved conversions.

To analyze and enhance your website's performance, tools like Google's Lighthouse and PageSpeed Insights are invaluable. They provide insights into areas that need improvement and offer suggestions for optimization. In this article, we'll guide you through some effective strategies to boost your PageSpeed score.

The Impact of Images on Performance

Images often account for most of the downloaded data on a web page and can significantly slow down your site's performance. Optimizing images is one of the most effective ways to speed things up. This includes adopting modern image formats, such as WebP, which boasts better compression and quality compared to older formats like JPEG and PNG. Ensuring JPEGs are efficiently encoded can also make a noticeable difference.

Experimenting with various image settings and formats can be made easier with tools like Scrooge.app. Once you've found the optimal settings for your images, you can efficiently apply them across your website using batch processing tools. Additionally, employing responsive image techniques, such as utilizing the element with source sets, ensures your images look great and load quickly on any device. srcset attribute on image elements or the <picture> elementβ€”can provide the most appropriate version of an image based on the user's device.

The Role of Third-Party Scripts in Website Speed

Plugins and third-party scripts are often essential for adding functionality to your website, but they can also impact performance. These scripts may transfer large amounts of data and slow down page rendering. To identify the culprits, Lighthouse can help by highlighting unused JavaScript, and the network panel in browser developer tools (DevTools) can pinpoint scripts that are slow to load.

Consult with your development team to evaluate whether all third-party scripts are essential or if some can be deferred or removed without impacting site functionality.

Implementing Lazy Loading

Lazy loading is a technique that delays the loading of page elements until they are neededβ€”usually when they enter the viewport. This can significantly reduce initial load times and save bandwidth. For images and iframes, adding loading="lazy" to HTML elements instructs the browser to load these resources only when they come into view. Videos can be handled similarly with the preload attribute and a poster image as a placeholder.

For other types of content, such as product lists or articles, your developers can implement custom lazy loading to further boost performance.

By adopting these strategies, you'll make strides in improving your website's PageSpeed score and overall user experience. For more in-depth guidance on creating faster websites, we recommend visiting web.dev/fast.

We hope this article proved informative. Should you have any queries or wish to delve further into website performance optimization, please don't hesitate to engage in the comments section below.

Don't forget to subscribe to our channel for more insightful content on enhancing your online presence.

Thank you for engaging with our content!