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Choosing Between Native and Cross-Platform Mobile Development

Alexandra Ardelean

Freelancing in Mobile Development

Deciding to step into the freelance world of mobile development requires a thorough understanding of the market's demands, the versatility of one's skills, and the foresight to adapt swiftly to the changing needs of clients. As an aspiring freelance developer, it's crucial to comprehend the ebb and flow of demand in relation to native and cross-platform skills, especially when considering the scalability of one's business and the potential for long-term success.

Surge in Demand for Cross-Platform Expertise

The freelance landscape presents a phenomenon where the demand for cross-platform development overshadows that of native development. Platforms like Upwork evidence this trend, showcasing a higher number of listed projects for frameworks such as React Native compared to native gigs. The reasoning behind this trend can be attributed to a ubiquitous need within the industry: cost-effectiveness.

Budget-Driven Choices

Smaller companies and startups dominate this particular facet of the mobile development market. Cross-platform development appeals to these entities as it aligns with their restricted budgets, allowing for the creation of functional and visually appealing applications without the substantial financial commitment that often comes with native development. To add context, cross-platform frameworks enable a reduction in both development time and associated costs by allowing a single team to target multiple operating systems.

Building on a Native Development Foundation

The bedrock of becoming a versatile mobile developer often lies in a solid comprehension of native development. While the journey to proficiency in native Android and iOS development can be time-consuming, often requiring more than a year of dedicated learning, it is a foundational step that should not be overlooked.

Smoother Transition to Cross-Platform Frameworks

For freelancers, the mastery in native development can be a leverage when transitioning to cross-platform technologies. The nuanced understanding of native development concepts such as activities, view controllers, Gradle, and CocoaPods can often streamline the learning process for frameworks like React Native, potentially narrowing the onboarding time to as little as one month.

The Freelancer's Strategy for Maximizing Opportunities

In an industry where technological evolution is as certain as the sunrise, freelancers are encouraged to not tether themselves to a single development platform. Diversity in one's skill set not only broadens the spectrum of job opportunities but it also serves as a safety net against market fluctuations.

Proficiency across Technologies

While it is tempting to soar in one specialized area, the benefits of being well-versed in both native and cross-platform development are manifold. Freelancers who diversify their skill set can tap into diverse markets, catering to clients who prioritize cost efficiency as well as those who seek the high performance of native applications.

In conclusion, freelancers navigating the mobile development seas must be armed with a blend of native understanding and cross-platform expertise. The direction one chooses to sail in will not only define the immediate opportunities at hand but also set the course for their future horizon in this fluctuating yet opportune industry.


The proliferation of remote work opportunities and the upsurge in mobile application demand have widened the job market for developers, with both native and cross-platform development offering a plethora of opportunities. Companies, especially smaller ones or startups operating on shoestring budgets, often gravitate towards cross-platform frameworks like React Native for their cost savings and faster deployment. Such platforms can typically deliver applications that are nearly as performant as their native counterparts, with React Native boasting around 90-95% of native app performance, a compelling figure for cost-conscious businesses.

Freelancers navigating the mobile development realm are advised to carry a diverse skill set, where proficiency in both native and cross-platform technologies can significantly broaden their market appeal. As reflected in job postings on platforms such as Upwork, the demand for cross-platform development skills often outstrips that of native specialties, with an appetite for budget-friendly development solutions driving this trend.

Ultimately, the direction one chooses—native or cross-platform—can hinge on nuanced factors, including the nature of the app in question, the business's growth trajectory, and the developer's own career aspirations. For applications where every fraction of performance is critical, native development may present the competitive edge required. Conversely, cross-platform development might suffice for the majority of applications and can serve as a strategic starting point for businesses aiming to test the market with a minimum viable product.

Reference: Gunderman, K. (Year). Should You Learn Native or Cross-Platform Mobile Development? [Video]. YouTube.